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October 07, 2009

Wednesday Tip: Optimizing your website

Wednesday_tips Have you taken the necessary steps to optimize your website? Here are a few things you can do:

1. Use Wordtracker and Google AdWords to find your keywords and phrases. Use words that are pertinent to your organization and are search-able.

2. Start a blog. Be sure to provide RSS feeds, such as Feedburner, so that readers can be informed each time you update a post.

3. Provide a list of resources. Keep readers informed and intrigued about where they can obtain information.

4. Write newsletters and archive them on your website.

5. Create a Press/Media Room on your website. Store press releases, article clippings on your organization, etc.

Taking these few steps will have search engines crawling your site and will help boost your online visibility.

Posted at 12:00 PM in Nonprofit, Tips |

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Comments

Antonette Artiz

Glad you found this tip useful, Therese! Please keep reading!

Posted by: Antonette Artiz | October 07, 2009 at 02:39 PM

Therese Hall

These are great ideas. I especially like the idea of the creation of a press/media room on the web site. I will recommend this to friends.

Posted by: Therese Hall | October 07, 2009 at 02:02 PM

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