Play to Win: The Nonprofit Guide to Competitive Strategy
by David La Piana
This resource for nonprofit leaders explains how to use competitive strategy to increase the likelihood of organizational success. Consultant La Piana presents step-by-step directions designed to help leaders to compete effectively for limited resources in areas such as funding, board member recruitment, and media attention.
Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do
by Thomas A. McLaughlin
The first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation.
Marketing Management for Nonprofit Organizations
by Adrian Sargeant
The third edition builds on the success of previous editions whilst
also addressing critical topics such as corporate responsibility and
social entrepreneurship. Developments in relationship and public sector
marketing, for example the increasing emphasis on partnerships, as well
as in fundraising media such as the Internet and SMS messaging, are
reflected in the new edition.
Recent Comments